This article refers to how companies market to teenagers and
how teenagers give in to the advertising. How marketers advertise to teenagers
and how the teenagers respond is explained. Marketers go through media,
including tv shows, magazines, and the internet to catch the teenager’s
interest. Then, teenagers believe they cannot be satisfied until they buy the
product being advertised. Since teenagers like to spend money, they buy the
product. Also, teenagers are growing up in a life of instant satisfaction in a
materialistic society. They need to learn how to understand what the
advertisement is actually selling and if they really need it.
What are some ways someone could teach teenagers to
recognize what the advertisements are selling and if they need the product or
not?
What do you think are some unique ways not discussed in the
article of how marketers can target teenagers?
