http://www.youtube.com/watch?v=GPtG_sp8Auw
This link contains an Oreo Commercial in which the Williams sisters announce that they are joining the DSRL, or Double Stuff Racing League. This announcement causes the Manning brothers to respond and create an argument between the pair of siblings. Many of the remarks made by the athletes are remarks that adolescents would make. Other commercials that were part of the DSRL series were focused on the Manning brothers as they reverted back to the childish, sibling rivalry that they may have once had. Oreo uses these athletes as spokespeople for their product as a strategy to market their double stuff Oreos.
Did you recognize these athletes or their names?
As an adolescent, have you ever bought a product because it
was endorsed by an athlete or another famous person? Have you ever not bought a
product because of its endorsements? Why or why not?
What effect do celebrity endorsements have on the teenage
consumer, if any?
Agree to Disagree
ReplyDeleteThis youtube video did not have very many comments so there were no disagreements or inappropriate posts. The comments either focused on the athletes or the juvenile comebacks that the siblings argued back and forth. Based on these few comments, the community seems to value star athletes and family. The family aspect is presented by the teams being siblings and the regression back to childhood remarks.
I recognized all the names because I watch football and played tennis. These players have also done numerous other commercials and their names are famous.
Depending on the product, I might buy because of an endorsement. If I do not know much about the product I usually go with the endorsement, but if it is something more known to me I usually buy what I like and ignore name brand items.
Teenagers are influenced everyday by the media and would rather buy something with a name known to them then go blind sided into something.